Level of Difficulty: |
Introduction to Marketing |
Strategic Marketing |
Advanced Strategic Marketing |
ISBN: |
Against computer: |
Against computer: |
Against peers: |
978-0-9728742-0-5 |
978-0-9743087-4-6 |
978-0-9743087-7-7 |
|
|
|
Against peers: |
Against peers: |
|
978-0-9728742-1-2 |
978-0-9743087-5-3 |
|
Target Courses: |
Marketing principles, introductory marketing courses |
Marketing strategy, marketing mgmt, capstone marketing courses |
Marketing strategy, marketing mgmt, capstone marketing courses |
|
view demo |
view demo |
view demo |
Basic Info: |
6 quarters |
8 quarters |
8 quarters |
4 regions |
3 regions |
5 regions |
4 markets |
12 markets |
20 markets |
3 segments |
5 segments |
5 segments |
Time per decision round: |
½ to 1 hour |
1 to 2 hours |
2 hours |
"Compete Against Computer" Option: |
|
|
|
Available Languages in "Compete Against Computer" Option: |
English, Spanish, Portuguese (Brazilian) and Chinese (Simplified) |
English, Spanish, Polish and Chinese (Simplified) |
|
"Compete Against Peers" Option: |
|
|
|
Available Languages in "Compete Against Peers" Option: |
English, Spanish, Portuguese (Brazilian) and Chinese (Simplified & Traditional) |
English, Spanish, Polish and Chinese (Simplified) |
English |
PowerPoint presentation download |
View Sample |
View Sample |
View Sample |
Instructor materials: |
View Sample |
View Sample |
View Sample |
Recommended Textbook Chapters: |
View |
View |
View |
|
Decision Content |
Introduction toMarketing |
Strategic Marketing |
Advanced Strategic Marketing |
Marketing Fundamentals |
|
|
|
Profit Analysis |
|
|
|
ABC (Activity Based Costing) |
Advanced Marketing Tools |
|
|
|
Regional media, brand promotions, sales force incentives |
Accounting, Finance and Manufacturing Fundamentals |
|
|
|
Financial Analysis |
|
|
|
Financial ratios, pro-forma planning |
Business Partner Negotiations |
|
|
|
Licensing R&D features |
Human Resource Management |
|
|
|
Compensation, productivity issues |
Market Auto Adjustments |
|
|
|
Evolution of market needs and preferences |