Marketing Simulations Comparision

Level of Difficulty: Introduction to Marketing Strategic Marketing Advanced Strategic Marketing
ISBN: Against computer: Against computer: Against peers:
978-0-9728742-0-5 978-0-9743087-4-6 978-0-9743087-7-7
     
Against peers: Against peers:  
978-0-9728742-1-2 978-0-9743087-5-3  
Target Courses: Marketing principles, introductory marketing courses Marketing strategy, marketing mgmt, capstone marketing courses Marketing strategy, marketing mgmt, capstone marketing courses
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Basic Info: 6 quarters 8 quarters 8 quarters
4 regions 3 regions 5 regions
4 markets  12 markets  20 markets 
3 segments 5 segments 5 segments
Time per decision round: ½ to 1 hour 1 to 2 hours 2 hours
"Compete Against Computer" Option:  
Available Languages in "Compete Against Computer" Option: English, Spanish, Portuguese (Brazilian) and Chinese (Simplified) English, Spanish, Polish and Chinese (Simplified)  
"Compete Against Peers" Option:
Available Languages in "Compete Against Peers" Option: English, Spanish, Portuguese (Brazilian) and Chinese (Simplified & Traditional) English, Spanish, Polish and Chinese (Simplified) English
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Instructor materials: View Sample View Sample View Sample
Recommended Textbook Chapters: View View View
 
Decision Content Introduction toMarketing Strategic Marketing Advanced Strategic Marketing
Marketing Fundamentals
Profit Analysis
ABC (Activity Based Costing)
Advanced Marketing Tools   
Regional media, brand promotions, sales force incentives
Accounting, Finance and Manufacturing Fundamentals      
Financial Analysis      
Financial ratios, pro-forma planning
Business Partner Negotiations       
Licensing R&D features
Human Resource Management       
Compensation, productivity issues
Market Auto Adjustments   
Evolution of market needs and preferences