Designed specifically for the e-commerce courses. It illustrates the business concepts of the e-commerce environment.


E-commerce business concepts, product development, HR management, fundamentals of finance, accounting and operations.


6 decision rounds, with each round taking 1½ to 2 hours to complete.
The Strategic E-Commerce

In the Strategic E-Commerce simulation, the students, as the executive team, start an e-commerce company that enters the microcomputer business. They deal with the product development, web site management, marketing, production, and human resource management.

The students are provided the seed capital (investment money) to start their e-commerce business. They can use this money to startup a web center (or a traditional brick-and-mortar sales channel), design brands and build a factory. They will invest 2 million in the first quarter and another 1 million in each of the next 2 quarters. An additional 4 million will become available in quarter 4 from venture capitalists, for a total of 8 million.

The executive team has a year and a half (6 quarters or decision periods) to get their new e-commerce company off the ground. Within this time frame, the company should become a self-sufficient firm, earning substantial profits from its operations.

Students play against their peers.

Grading is based on the balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, human resource management, asset management, preparedness for the future and wealth.