Designed for the integrative business courses. It provides the participant with a profound understanding of the entire business enterprise.


Marketing, product development, sales force management, financial analysis, accounting, manufacturing and quality management


8 decision rounds, with each round taking 3 to 3½ hours to complete.
Strategic Management

Target courses:
The Strategic Management simulation is designed for the Strategic Management, Business Policy, and Capstone business courses. It exposes the participant to all the aspects of business.

The decision content includes marketing, product development, traditional and web sales channel, human resource management as well as the fundamentals of finance, accounting and operations.

Time frame:
The game is set for 6 decision rounds, with each round taking one and a half to two hours to complete.

More details:
In this web-based exercise, students start a new company that enters the microcomputer industry. They deal with Marketing, Product Development, Accounting, Finance and Manufacturing Fundamentals, Financial Analysis, Business Partner Negotiations, Human Resource Management and e-Commerce. Throughout the game, students have limited financial resources and complete accounting responsibility.

As the executive team, students are provided the seed capital (investment money) to start their business. They can use this money to build a factory, open sales offices and/or a web site, and design brands. They invest 2 million in the first quarter and another 1 million in each of the next two quarters. An additional 4 million becomes available in quarter 4 from venture capitalists, for a total of 8 million.

The executive team has a year and a half (6 quarters or decision periods) to get their company off the ground. Within this time frame, they should become a self-sufficient firm, earning substantial profits from their operations.

Students can play against their peers. The grading is based on the balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, human resource management, asset management, preparedness for the future and wealth.