Xtreme Supply Chain Management



TARGET COURSES

For the most advanced supply chain (logistics) course where there is a desire to give students experience in setting up and managing a supply chain under adverse conditions.


CONTENT

Provides the students with a full set of supply-chain options, allowing them to make investments to speed up and better coordinate the exchanges between business partners. The outsourcing component can help business students appreciate the complexities of supply-chain management.


TIME FRAME

4 decision rounds, with each round taking 3 hours per student to complete.


This simulation focuses on supply chain risk management in an emerging technology market. Participants will tackle the practical aspects of demand creation and fulfillment while dealing with the challenges of finding, persuading, contracting, and motivating supply chain partners. All of this must be conducted within a business environment that is ever changing and filled with risks that could destabilize critical aspects of the supply chain. Participants gain increasingly intense exposure to the methods and tools of supply chain risk management, such as conducting probability/severity assessments and creating Risk Registries.

Storyline:

You are about to start a new company that will enter the microcomputer business during a turbulent period in our economic history. You may choose to be either a supplier or a reseller in this industry. As a supplier, you have acquired a factory in Asia and will produce microcomputers for one or more resellers. As a reseller, you will buy microcomputers from suppliers and market them throughout the world. As either a supplier or reseller, you will have limited financial resources and complete accounting responsibility. An outside group of venture capitalists will provide the seed capital to start your business. It will invest 4 million in the first quarter, 2 million in quarter 2, for a total of 6 million. Your executive team has the next year to get this company off the ground in spite of the economic, political, and supply chain risks that you will face. Within this time frame, you should become a self-sufficient firm, earning substantial profits from your operations. To achieve this goal, you must plan for and manage the risks that could emerge during this first year in business.

Grading:

Grading is based on the balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, human resource management, manufacturing productivity, financial risk, asset management, preparedness for the future and wealth.

Students can play against their peers.