| Level of Difficulty: |
Introduction to Marketing |
Strategic Marketing |
Advanced Strategic Marketing |
| ISBN: |
Against computer: |
Against computer: |
Against peers: |
| 978-0-9728742-0-5 |
978-0-9743087-4-6 |
978-0-9743087-7-7 |
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| Against peers: |
Against peers: |
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| 978-0-9728742-1-2 |
978-0-9743087-5-3 |
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| Target Courses: |
Marketing principles, introductory marketing courses |
Marketing strategy, marketing mgmt, capstone marketing courses |
Marketing strategy, marketing mgmt, capstone marketing courses |
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view demo |
view demo |
view demo |
| Basic Info: |
6 quarters |
8 quarters |
8 quarters |
| 4 regions |
3 regions |
5 regions |
| 4 markets |
12 markets |
20 markets |
| 3 segments |
5 segments |
5 segments |
| Time per decision round: |
½ to 1 hour |
1 to 2 hours |
2 hours |
| "Compete Against Computer" Option: |
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| Available Languages in "Compete Against Computer" Option: |
English, Spanish, Portuguese (Brazilian) and Chinese (Simplified) |
English, Spanish, Polish and Chinese (Simplified) |
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| "Compete Against Peers" Option: |
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| Available Languages in "Compete Against Peers" Option: |
English, Spanish, Portuguese (Brazilian) and Chinese (Simplified & Traditional) |
English, Spanish, Polish and Chinese (Simplified) |
English |
| PowerPoint presentation download |
View Sample |
View Sample |
View Sample |
| Instructor materials: |
View Sample |
View Sample |
View Sample |
| Recommended Textbook Chapters: |
View |
View |
View |
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| Decision Content |
Introduction toMarketing |
Strategic Marketing |
Advanced Strategic Marketing |
| Marketing Fundamentals |
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| Profit Analysis |
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| ABC (Activity Based Costing) |
| Advanced Marketing Tools |
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| Regional media, brand promotions, sales force incentives |
| Accounting, Finance and Manufacturing Fundamentals |
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| Financial Analysis |
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| Financial ratios, pro-forma planning |
| Business Partner Negotiations |
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| Licensing R&D features |
| Human Resource Management |
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| Compensation, productivity issues |
| Market Auto Adjustments |
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| Evolution of market needs and preferences |
